The branding concept, designed and illustrated by me, focuses on creating a cohesive visual identity for a modern fashion brand, "MIND." The project includes various touchpoints, such as packaging design, stationery, webdesign, marketing materials, and editorial layouts. The bold, geometric patterns and monochrome palette create a striking and sophisticated aesthetic, while maintaining a minimal and contemporary tone. The designs are tailored to reflect the brand's vision of merging functionality with high-end fashion, offering a seamless customer experience from packaging to print.