This branding concept, fully designed and illustrated by me, was created for MIND, a modern concept store blending fashion and contemporary design culture. The visual identity spans multiple touchpoints, including stationery, web design, in-store display elements, communication materials, and editorial layouts.

Bold geometric patterns and a clean monochrome palette define the brand’s look — striking yet minimal. The aesthetic reflects the store’s curated and forward-thinking approach, offering a seamless experience across digital and physical environments.
The designs are tailored to express MIND’s vision: refined, modern, and visually distinctive.