The branding concept for Energy Star Night was developed under the theme UTOPIA — a surreal and playful world where anything feels possible. Inspired by distorted dimensions and oversized forms, the design creates a colorful, futuristic “Happy Place” that resonates with a young, energetic audience.
The creative direction spanned all key touchpoints — from digital platforms (web, social media) to print (posters, tickets, ads) and on-site event branding (stage visuals, merchandise, installations). The core visual language was defined to ensure consistency across formats, while a small team supported the adaptation process.

The project was brought to life in collaboration with British illustrator David Oku, blending bold illustration with a cohesive and vibrant design system.