Branding Concept & Visual Identity
Social Media
Webdesign (Application Layout)
Stage & Print Application
Key Visual: @rosiroad

Energy Air – Branding the Summer Feeling

Billboard for Energy Air campaign featuring Amélie (@rosiroad), created as part of the branding concept by Karin Glarner

diverse touche point material

Social media story designs featuring Amélie (@rosiroad) for Energy Air, based on the branding concept by Karin Glarner

The last light of summer — turned into a brand experience.
The visual concept for Energy Air captures the feeling of freedom, warmth, and youth at the season’s end. The result is a branding system that feels fresh, poetic, and emotionally resonant.

In collaboration with travel influencer Amélie (@rosiroad), a light and airy campaign look was developed to reflect strength and softness. The identity spans all key channels — from web design, social media, and print to posters, tickets, and animated stage visuals — creating a holistic experience from screen to stage. Bold photography, floating shapes, and soft gradients defined the visual language, evoking movement, clarity, and emotion.

Poster for Energy Air campaign featuring travel influencer Amélie (@rosiroad), designed as part of the branding concept by Karin Glarner
Instagram account of travel influencer Amélie (@rosiroad), whose imagery was featured in the Energy Air campaign branding concept by Karin Glarner
Billboard and mobile screen featuring Amélie (@rosiroad) for Energy Air, created from the branding concept by Karin Glarner

Mind

Energy Star Night

AI visuals

Energy Air